Based in Hong Kong and named after its founder/designer, Erbert Chong sets to unearth the beautiful dichotomy of Hong Kong’s colonial period with a neoteric approach. Dried seafood goods shops housed in Western architecture, women in qipao and high heels … these are just some of the imagery that inspires the brand. Erbert Chong is a modern designer brand that creates a gracefully edgy new look of Asia, focusing on reinventing the local legacy with a touch of universal aesthetic.
Having lived in New York, Paris, Munich and Hong Kong, Erbert has soaked up inspiration from all over the world, and believes that women could and should love their bodies, empowered by the right clothes and accessories.
Erbert’s designs are feminine with powerful lines, using a mix of carefully selected fabrics from Paris and traditional Chinese textiles to flatter and accentuate a woman’s form. His statement handbags are structured with geometric architectural lines and exude a sense of effeminate prestige, all carefully handcrafted with attention to detail rarely found nowadays.
The brand’s emblem is hidden within the details. Using the traditional Chinese character of Erbert’s surname, Chong, and its initial letter, the insignia symbolizes the coexistence of traditional and modern elements, and the rediscovery of history not to be forgotten.